Since you are on this page, so you are well aware of what role blogging plays in the success of a business. That’s why it is important to learn how to manage a blog and write blog posts.
Without a blog, you may face many difficulties, like search engine optimization (SEO), updating your audience, and generating leads.
You want to start a blog and grow your business but don’t know how.
In this article, I’ll guide you on how to write a blog post that will engage the audience not just now but for months to come.
What is a Blog Post?
A blog post is an article that is published in the blog section of a website. A blog doesn’t need to be a part of the website. You may have a standalone blog too. What you’re reading now is a live example of a blog post.
You may refer to this article for a better understanding of what is a blog.
A relevant interlinking of blog posts helps in the good optimization of that post.
Types of Blog Posts
Blog posts can be of different types as it depends on what a writer wants to publish to keep his audience updated. Here are some forms of blog posts-
- How to
In this type of blog post, the blogger guides the audience on how a task can be done. Recipe blogs and software tutorials are examples of these types of blog posts.
A list-based blog post includes content that is organized in a listicle form. It could be a list of products, tips, events, facts, images, steps to follow, etc. This article is a perfect example of a list-based blog post.
We mainly create these types of blog posts to review a movie, game, TV, software, or any other product. We focus a review post on a single product and provide detailed information about it.
- News Article
We publish this type of blog post on a news blog or website. In these types of blog posts, the author shares the trending news around you. It can be political news, movie gossip, finance bulletin, etc.
The author uses the interview posts to introduce other people to his audience. In this kind of post, he shares that person’s background and asks questions about his ongoing life and work. Bloggers use these kinds of posts to outreach other bloggers.
- Explainer (what is)
Similar to how-to posts, Explainer blog posts are more in-depth and try to give detailed information like what is a blog, what is affiliate marketing, etc. The prime aim of these blog posts is to explain everything about a topic.
How to Write a Blog Post?
It sounds easy to write a blog post, but it is not just limited to a text editor and typing. You need to follow some guidelines to write a great blog post that engages your visitors.
You should always be consistent in writing blog posts, or else your hard work will go in vain. Google loves blogs that provide content regularly and keeps its audience updated.
Here’s a step-by-step guide on how to write a good blog post.
Step 1. Topic Research
A great blog post takes time to go live. From planning to writing and then publishing, it can take hours or days to write a great blog post.
But it is more important to do a well-research on the topic that you are planning to write about. Of course, your all hard work depends on this crucial part.
You may have a lot of blog post ideas coming up in your mind. That’s quite great! Note down all of them and choose a topic that interests you.
If you’re struggling to find topic ideas, you may use Semrush Topic Research.
Just put your basic topic in the search box and hit the Get content ideas button.
This will you give a bunch of topic ideas on which you can write a blog.
This gives you the potential in a topic, which means how demanding the topic is. So, you can choose a topic that has a high search volume and select a sub-topic to write an article around it.
You should select 3-4 sub-topics and make a list to find the best among them. You may see the Venn diagram given below to find the best topic.
Step 2. Keyword Research
To write a great blog post, you should first be well-versed in keyword research.
Keyword research is equally important as topic research. It helps your article rank better on search engines.
In step 1, you’ve researched the topic on which you want to write about. Now, you want your blog post to rank on Google and other major search engines.
You need to do proper keyword research to rank on Google.
Yes, it is the foremost task to write a good blog post. I discussed similar things earlier in this post in the topic research section. Now, it’s time to research the keywords for your blog post content.
For instance, you want to write your blog post about “weight loss“. You should add relevant keywords to your content to rank for such terms.
You can use the Semrush keyword research tool to find all such keywords.
Simply put all your main keywords in the keyword overview section of the tool.
On the next screen, you’ll see the bulk keyword research of all these terms. You can choose many relevant keywords around the topic.
Now, select the one focus keyword and all other LSI keywords to rank on Google. The perfect keyword is the one with high search volume and low keyword difficulty.
You may use the filters to compile a list of the best keywords for your blog post.
Use all these keywords within your content to make realize Google that your content is relevant to that topic and contains all related information.
If you use relevant keywords in your content, there is a good chance to rank higher on Google.
Step 3. Write an Outline of the Blog Post
Best blog posts are not written in a go. The bloggers take a rough idea about the topic and note down the outlines of the blog post.
Is it easy to create a blog post outline?
It is easy if you should have a proper idea of the blog post topic. A blog outline should not be lengthy, as it is just a rough topic idea.
You may use Writecream to create your blog post outline.
I’ve compiled a list that will make it easy for you to understand how to write a blog post outline–
👇 You should look at the infographic explanation of the blog post outline given below-
Step 4. Come up with an Engaging Title
So far you have crafted a good blog post outline, now it’s time to write a great blog post.
Do you know what is the biggest mistake that bloggers make?
They don’t pay heed to the blog post title. The title is the most important pillar of a blog post. Your blog post title tells the users to get engaged with it or leave it without visiting.
So, create a title that your readers can’t resist.
A blog post title should be concise, lucrative, and able to fulfill the user’s intent.
Here are some tips to craft an SEO-optimized blog post title:
You can take the help of free title generators for getting ideas for a blog post title.
Step 5. Hook your reader
So, you’ve done topic research and crafted a great blog post title. Now you’re ready to write an engaging blog post.
The most crucial part of writing a blog post is keeping your audience engaged with it.
For this, you must hook your reader so that he will go down the entire blog post.
You must add values to the first paragraph of your article that provides the key takeaways.
What does it mean?
You are writing a blog post on a particular topic. So, you want to give some information to your audience. So, your starting lines should clear the user what is this blog post all about.
These are what you want your audience to know by the end of reading your blog post.
If the reader has a clear idea of what he is getting from your blog post, he will scroll down to the main content.
Step 6. Keep engaging your readers
So, now you have written your first paragraph to hook your readers. It’s time to keep your readers engaged with your blog post.
I’d recommend you keep at least 3-4 hours to write the blog post in one go. This will help you keep focused on what you are delivering to your audience.
If you keep some hours to write a blog post, it minimizes the chance to forget some crucial facts and information.
Deliver detailed information about a topic that your readers can’t ignore. To keep your audience engaged in your blog post, use relevant videos and images in the post.
A detailed article that explains everything about a topic and fulfills the user’s intent ranks well on Google.
Step 7. Check if you can rank
So, now you have written your blog post. It’s time to check if you can rank that blog post.
You should use SEO to dominate the Internet.
How to write an SEO-optimized blog post that can rank easily on Google?
Here are a few basic points that you should remember while doing search engine optimization:
Step 8. Proofread your blog post
You have written the whole post, now it’s time to proofread it.
You should remember that never repeat the same thing again and again. Use short paragraphs to keep your readers engaged, because the study shows that readers avoid reading long paragraphs.
Use bullets and lists to show the facts and stats.
The most important thing is to check for grammatical errors. English may not be the 1st language for everyone, so, it’s quite difficult for you to receive a good impression from your readers.
You may use Grammarly to proofread your content, it is a widely used grammar checker tool by authors.
That’s all for writing a great blog post. Now you’re ready to rock on!
Tips for Writing a great blog post
Writing a great blog post is essential to running a successful blog. Here are a few tips to write a good blog post-
- Create a blog outline– Before writing a blog post, you should always draft rough ideas. It will help you explain the topic in a better way and minimize the risk of forgetting crucial information.
- Keep it conversational– You should always write, keeping in mind that you’re talking to your reader. So, use the words like I and You to discuss things. It will increase the user’s interest in reading the post.
- Use target keywords– You must fulfill the user’s intent but along with this, it is important to fulfill the search engine’s intent as well. So, always use relevant keywords in your content.
- Write with confidence– Your audience has reached your blog post, which means they have read other blog posts as well. If you write blog posts with skepticism, they’ll leave your content unread. So, whatever you write, do it with confidence.
👉 Quick Tip: Always ask for feedback from your audience.
Now It’s Your Turn
I hope this comprehensive guide to writing a blog post helps you to craft great content for your blog.
This guide showed you it is not quite difficult to write a blog post if you are interested and have done excellent research on it. Anyone can write a good blog post if he is confident to write about it.
Now, it’s your turn to write a great blog post.
What’s the #1 tip that you liked the most and want to try out first?
Also, don’t forget to let me know in the comments section if you found this guide useful.
Feel free to ask in the comments section if you have any doubts or queries.
Don’t forget to share this post with your friends and followers.