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SE Ranking Review: The SEO Tool Widely Used By Experts

Brace yourself with an outstanding tool having innovative features, powerful analytics, and the potential to revolutionize your online presence.

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  • Ease of use
  • Affordable
  • Great Customer Support

Prepare to uncover whether SE Ranking has what it takes to overthrow the competition and establish itself as the ultimate SEO software of 2023!

Pricing Details

Pricing PlanCost (Billed Annually)

I think you'll agree with me when I say-

Sustaining your keyword rankings is really crucial!

Of course, driving traffic is the foremost thing for every webmaster. But, a performance check is equally important to make sure that your SEO strategies are really working or not.

The best keyword rank-tracking software should be one of your top priorities as an SEO expert. Thankfully, we have the best keyword rank checker available on SE Ranking.


It is not only a keyword rank tracker, SE Ranking is a complete set of SEO tools.

I have been using it since 2020, and now I can share my experience. In this SE Ranking review, I'm going to explore this multipurpose SEO tool and to be honest with you.

This is an SEO tool based on the cloud. It originally tracked keyword ranks but now offers additional features such as keyword research, backlink monitoring, website audits, competitor analysis, and social media management.

I've seen no other SEO software so good at such an affordable price for beginners.

I'd recommend you use a 14-day free trial of it before we begin this SEO tool review.

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What is SE Ranking?

SE Ranking is a cloud-based SEO tool that assists you in optimizing your website. 

In 2013, Valery Kurilov created this groundbreaking keyword rank tracker. However, it is the most popular all-in-one SEO tool nowadays that SEO professionals widely use. It is now trusted by 600,000+ users and the user database is continuously growing. 

You can use this tool for various purposes, such as keyword research, competitor analysis, checking backlinks and keyword positions. In fact, it is the best alternative to Semrush.

What SE Ranking can do for you?

Any tool is worthless if it doesn't prove to be beneficial for you. Of course, you should not spend your hard-earned money on such tools.

Is SE Ranking worth it?

This is the most suitable question. Yes, you should not believe in any tool just by a review. 

Let me ask you a very simple question.

  • Why do you want to use an SEO tool?

Of course, it should help you in building a robust SEO strategy and improve your blog's ranking on Google. You need an affordable tool for search engine optimization.

What are the Benefits of SE Ranking?

It is an all-in-one SEO tool that assists you as an SEO professional in the following ways:

  • Getting unlimited keyword ideas
  • Spying on your competitor's domain
  • Checking your keywords position
  • Keyword rank tracking on local search engines
  • Checking your site for any technical errors
  • Traffic analytics & historical data
  • Monitoring backlinks
  • SERP Analyzer
  • On-page SEO checker
  • Index Status Checker
  • Page change monitoring
  • Creating white-label reports for your clients
  • Marketing Plan
  • Smooth integration with Google Analytics and Search Console

So, these are some important SEO features that assist you in improving your website's rank on Google. 

Another important aspect of this tool is its affordability. It offers all these features at a lower cost compared to other SEO tools.

SE Ranking Review: Why Should You Try It?

Analyzing a tool before buying it is crucial for any buyer. This comprehensive SE Ranking review will assist you in the analysis process.

Though an honest review is incomplete without mentioning the pros and cons, you'll get the same in the following section.

Note: You must need access to this tool while reading this review to better analysis of the tool. If you haven't already signed up for SE Ranking free trial, you can do so by clicking on the link given below. It will provide you with free access to the tool for 14 days.

Get 14-days free access to SE Ranking ($55 value for free)

Now let's explore the tool for the above-mentioned features and learn how to use it.

Keyword Research

Keyword research is really important for an SEO professional. You may read Neil Patel's detailed guide on how important keyword research is in search engine optimization

Keyword research tells you about-

  • how many people are searching for a particular query
  • how difficult is it for you to rank on that keyword
  • brainstorming similar keyword ideas
  • which websites are already ranking on that keyword
  • advertiser's bid on that keyword

Using the tool, you can easily gather the above information about any keyword. I've written a detailed guide on how to use SE Ranking for Keyword Research. You may refer to it.

How to use SE Ranking to get unlimited keyword ideas

  • To start with keyword research, access the Keyword Research toolbar shown in the header bar.

This will open the keyword suggestion tool for you where you get insights into your focus keyword.

  • Now type your main keyword in the box, select your target location, and hit the Analyze button.
  • On the next screen, you will get an overview of your target keyword.

what will you see upon doing so-

  • its keyword difficulty score
  • keyword search volume (number of searches per month)
  • keyword CPC (cost per click)
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Keyword Overview

πŸ‘‰ It is important to note that you can update the Keyword difficulty score and search volume to get more updated results.

Keyword difficulty score range-

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Keyword Difficulty

That's not only what the SE Ranking keyword suggestion tool offers to you. 

When you scroll down, you will see a tab with the title Keyword Ideas showing you all related keywords to your seed keyword.

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Keyword Suggestion Tool

On clicking to View Detailed Report, you can explore the tool to get unlimited keyword suggestions for that keyword.

The filter option gives you a free hand to get the most desired results for your project. You can filter the result by search volume, keyword difficulty score, include/exclude a keyword, CPC, etc.

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Keyword Ideas

πŸ‘‰ One more important feature of the tool is you can export the keyword ideas into an excel sheet.

On further scrolling down, you get organic search results for that keyword. This means you get a list of top Organic Results URLs ranking on that keyword.

This helps you analyze those URLs and build a more robust SEO strategy that will work for you to outrank those URLs. 

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Organic SERP results

One new feature listed in the keyword research tool is Ranking Dynamics. This feature shows you the ranking of top URLs that are improved or declined for that keyword in a graphical form.

Competitor Research

Competitive analysis is very important to search engine optimization. You can not manually check all metrics of your competitor's domain.

Here comes the competitor's research. It is the only feature that tells you about your competitor's strategies.

If you want to rank on your competitor keywords, then you must implement competitive research in your SEO strategy.

Using this feature, you can get insights into which keywords your competitor is ranking for, and you can monitor his backlinks, traffic analytics, organic keywords, paid traffic, etc.

So, it is of utmost importance to take care of what your competitor does. It provides you with a tool to spy on your competitor.

Note: You can track the exact performance of your added projects by integrating them with Google Analytics and Search Console.

How to use the SE Ranking Competitor Research tool?

  • It's quite easy to perform competitor analysis using this tool. Just enter the domain/URL in the competitor research tab, select the geographical location, and hit the Analyze button.
  • On the next screen, you'll get an overview of your competitor's domain.
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Competitive Analysis

You get the following metrics from your competitor-

  • Domain Trust
  • Page Trust
  • Organic Traffic & Keywords
  • Paid Traffic & Keywords
  • Backlinks & Referring Domains

Here, domain trust is the overall domain quality score based on the number of backlinks and referring domains.

You should remember that scores like domain trust and page trust are not 100% accurate, as these are based on estimated traffic, quality backlinks, and referring domains.

SE Ranking does not guarantee 100% accuracy for traffic figures and no other SEO tool can guarantee this. These are always the estimated figures.

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Competitor Keywords

Here you can see the detailed report of keywords on which your competitor is ranking, which keywords he improved, and on which he lost rankings.

You can see a detailed report of your competitor's top-ranking pages and the amount of web traffic they generate by scrolling down the competitor analysis page.

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Competitor's Top Pages

In the organic competitor semantics comparison, you find the keywords gap. 

Yes, similar to Semrush, it tells you the keywords on which your competitors are ranking and you are missing the opportunity with them. 

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Keywords Gap Analysis

On clicking on missing keywords, you get the detailed report of such keywords and find the opportunity to rank on them as well.

Keyword Rank Tracking

You put every effort into bringing traffic to your website and improving its search engine ranking. But performance checks are of utmost importance if you are an SEO professional.

A keyword rank tracker explores the website's ranking on different keywords so that you can build a strategy accordingly.

That's why keyword position checkers should be your top priority. I have used many keyword rank checkers, but to be honest; I did not find anyone that can compete with SE Ranking in this metric. 

Its keyword rank tracker provides you with 100% accurate keyword position data on different search engines.   

Keyword rank tracking is important because it helps you identify both your top-performing and low-performing keywords. You can then focus on improving the keywords that are not performing well.

SE Ranking Keyword Rank Tracking tool displays the exact position of your keywords on search engines such as Google, Bing, Yahoo, and Yandex.

If you are running a local business and want to explore your keyword ranking in a particular region. Of course, you can use this tool to find the position of the keywords in a particular region and language.

You just need to set up a project to track keyword rankings on search engines.

  • Click on the projects tab to create a project.
  • Enter details like your website URL, keywords, the search engine on which you want to track the keywords, and your target location.
  • You can get insights into the past year through the historical data

The rank tracker panel looks like this-

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Keyword Rank Checker

They have recently launched a new feature in their position checker that offers a quick summary of your keyword rankings.

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Keywords Summary

Now, in a single place, you can get an overview of your keywords. It helps you to check how many keywords are in the top 1, top 3, and top 10 positions.

You can also integrate your Google Search Console data with SE Ranking to get more insights. 

Backlinks Monitoring

Backlinks have always been an important SEO factor. Of course, quality backlinks lead to improved search engine rankings.

But how to get them?

Here comes the SE Ranking's backlink checker tool. Yes, this tool helps you with backlink analysis. By disavowing low-quality backlinks that direct to grave sites, you can protect your website from suffering a detrimental impact.

Also, you can monitor your competitor's backlinks and find opportunities to create quality backlinks for your website, too.

Let's learn how to do a backlink analysis of a domain!

  • Click on the Backlink Checker tab and enter a domain name for backlink analysis.
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Backlink Checker Tool
  • The limit to checking backlinks differs in each plan. I'm currently using the Pro plan so, it's 200 for me.
  • Once you click on the update report, you will see an overview of backlinks pointing to that website.
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Backlinks Overview

What you will see in the Backlink Checker tool?

  • Domain Trust- how authoritative your domain is
  • Page Trust- how strong your web page is
  • Anchor Texts- the number of anchor texts on which backlinks are pointing out
  • Referring Domain- the number of domains referring to your website
  • Backlinks- the number of backlinks pointing to your website
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Dofollow/Nofollow Backlinks

Not only this, but you also get to know about how many backlinks are do-follow/no-follow and how many backlinks are created from Gov and Edu sites.

You can easily analyze your backlinks regarding country code top-level domains. The tool gives you a brief about these metrics as well.

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ccTLDs distribution

While spying on your competitor's website, you may use filters to get a list of backlinks that you can target for your website.

Use the SE Ranking Backlink Analysis tool to spy on your competitors and find opportunities to build quality links for your website. too.

Website Audit Tool

It is really difficult to manually check a website for broken links, which often leads to 404 errors.

Also, it is really hard to monitor your webpage's loading speed. If we have a lot of slow-loading pages, that will, of course, hit your blog's SEO. 

If we don't add alt tags to images or meta descriptions to blog posts, it becomes hard to find and correct them.

How great it would be if we had an SEO audit tool that could check our website for all such errors so that we could fix them on time.

Thankfully, SE Ranking is here to provide us with a robust site audit tool.

You simply need to go to your projects and click on Website Audit.

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Site Audit

This will open the next screen for you where you can check your website's health. 

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SEO Audit Tool

What type of analysis can this SEO audit tool do for you?

It will highlight the top issues pertaining to a website in the overview while going deeper. It shows you an in-depth analysis of your website.

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Top Issues

Some important analysis results that we get are:

  • Health Score- It denotes your website's overall health calculated based on the number of issues
  • Page Analysis- It denotes issues related to your web pages like long URLs, pages blocked by robots.txt, etc.
  • Content Analysis- It denotes issues related to duplicate content, thin content, missing meta description, titles, etc.
  • Link Analysis- It denotes the number of broken links, missing anchors, incoming/outgoing links, etc.
  • Image Analysis- It denotes issues related to missing alt tags, broken images, etc.
  • Optimization- This section denotes issues related to your website's optimization as page speed, CSS-related issues, render-blocking resources, etc.

SE Ranking Exclusive Features

Apart from the features mentioned above, this tool offers you some exclusive features also that I have never seen in any other tool at such a price.

Features like social media management, white-label, On-Page SEO checker, SERP Analyzer, and marketing plan are really important that we get in this On Page SEO tool.

Social Media Management

Social media is really important while promoting web content. It not only drives referral traffic to our website, but also helps in building a brand and a target audience.

Though it is time-consuming to publish content on each social media handle. 

But you need not worry, we have a fantastic tool to assist you in publishing content on social media channels. 

You can integrate this tool with the two most popular social media platforms means Twitter and Facebook to automate your content publishing.

Simply add your Twitter account to your project and automate your postings.

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Social Media Management

You can post the content once and it will publish it automatically at the scheduled time. It also allows you to add images to your content.

So, if you want to save time and analyze which is the best time to publish content on social media, you must try this social media management tool.

Content Marketing Tool

SEO-optimized content writing is really a tedious job. SE Ranking offers a helpful content marketing module that aids you in writing SEO-optimized blog posts effectively.

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Here you can see that when you enter your focus keyword, it automatically gives you all relevant keyword ideas. It gives you the range of how many headings you should use and images to use in your blog post.

Based on all these optimization ideas, it gives you a content optimization score out of 100. The more score you get, the more optimized your content is.

Thus, you can easily craft SEO-optimized content for your blog and win the game.

White Label

This is a feature that is really important if you are running an agency and generating SEO reports for your clients.

While many SEO tools often fall short in offering this feature, SE Ranking includes it as part of your subscription, providing excellent value for your money, specifically within the Pro and Business plans.

This feature allows digital marketing agencies to create reports with their own logo and color schemes. Thus, you can present yourself more authoritative infront of your clients if you use SE Ranking White Label SEO tool.

So, if you are an SEO-related service provider or reseller, this will enhance your business and increase your number of clients.

Marketing Plan

To improve your search engine rankings, a marketing plan is essential. It can help you seize every opportunity for improvement.

You can use the checklist to ensure that you complete all necessary tasks and create strong SEO strategies for your website.

When we are in a hurry, we often ignore some SEO practices. This On Page SEO tool helps us remember what to include in our marketing plan so that we don't forget any important practices.

The marketing plan guides us through keyword research, on-site optimization, mobile optimization, content strategy, and off-site optimization. 

SE Ranking Pricing

It offers a flexible pricing model. Basically, it offers three main subscription plans, and each varies under the features included in them.

I can't help but emphasize that it provides an entire suite of SEO tools within a single platform, and what's truly remarkable is the affordability. While other tools might set you back over $100 per month, SE Ranking stands out as a true value for money option.

It might be surprising, but its price is much lower than Semrush, Ahrefs, and Moz prices.

It is the most recommended tool for small business startups and big marketing professionals.

You may also read - SE Ranking vs Ahrefs: Which is the Best SEO Platform in 2023?

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Essential Plan

The Essential plan starts at $55 per month, which allows you to track up to 750 keywords. The plan costs you $44 per month if you opt for an annual subscription.

You can create up to 10 projects in this plan and generate up to 100 reports per day.

What do you get in the SE Ranking Essential Plan?

  • Projects: 10
  • User seats: 1
  • Competitors per project: 5
  • Keywords rank tracking (daily): 750
  • Backlinks monitoring: 17,500
  • Keyword research: 100 reports/day
  • Content editor: 15 articles/month
  • Site audits: 100,000 pages/month

πŸ‘‰The base pricing of the Essential plan increases to $54/month when you opt for 500 keywords for rank tracking daily and further up to $69/month if you opt for 750 keywords.

Though you miss some features in this subscription such as-

  • Organic SERP history
  • Historical data on keywords
  • Page changes monitoring
  • White Label
  • API

If you're a beginner, I'd highly recommend you use the Essential plan. As you need not pay a high price for the features that you don't need often.

Pro Plan

It is the most popular plan of the SE Ranking software. It starts at $109 per month and allows you to track up to 1000 keywords. The plan costs you $87.20 per month if you opt for an annual subscription.

You can create unlimited projects in this plan and generate up to 5000 reports per day.

Pro allows you to monitor backlinks up to 100 domains/day.

What do you get in the SE Ranking Pro Plan?

  • Projects: Unlimited
  • User seats: 3
  • Competitors per project: 10
  • Keyword rank tracker (daily terms): 2000
  • Backlinks monitoring: 30,000
  • Keyword research: 5000 reports/day
  • Content editor: 30 articles/month
  • Site audits: 250,000 pages/month
  • White label
  • Agency pack with 10 client seats

πŸ‘‰The base pricing of the Pro plan increases to $189/month when you opt for 3500 keywords for rank tracking daily.

You get access to all features that were missed in the Essential plan except API.

Whereas the Essential Plan allows you to add up to 5 competitors to each project, in the Pro plan, you can add up to 10 competitors per project.

Business Plan

Though this plan is the most expensive plan of this tool. If you're an SEO professional who owns an SEO agency or provides services to clients, this is the best choice for you.

It starts at $239 per month and allows you to track up to 5000 keywords and costs you $191.20 per month if you opt for an annual subscription.

What do you get in the SE Ranking Business Plan?

  • Projects: Unlimited
  • User seats: 5
  • Competitors per project: 20
  • Keywords rank tracking (daily): 5000
  • Backlinks monitoring: 90,000
  • Keyword research: 10,000 reports/day
  • Content editor: 120 articles/month
  • Site audits: 700,000 pages/month
  • White label reporting
  • Agency pack with 10 user seats
  • API access

πŸ‘‰The base pricing of the Business plan increases to $380/month when you opt for 10,000 keywords for rank tracking daily and further up to $570/month if you opt for 15,000 keywords.

This plan gives you all access that you get in the Pro plan, but you can fetch much more data in this plan.

It is the only plan that gives you access to the API.

I again suggest that it is a perfect plan only for big organizations and digital agencies. If you are an individual or an experienced SEO expert, Essential and Pro plans are the best for you.

πŸ‘‰ Note: The above-mentioned pricing model uses weekly website ranking frequency. If you want daily rank tracking, then you will have to pay a little more.

SE Ranking Discount Code

Though the tool already provides you with up to a 20% plan if you choose the annual subscrip[tion. But, if you want an extra 10% off, you may refer to this article pertaining to the SE Ranking discount code.

This article will let you know how to grab the discount coupon.

SE Ranking Lifetime Deal

If you read my blog regularly, you know that I'm a proud user of the SE Ranking tool. Of course, it is my duty to aware my audience of everything about the tool that I recommend.

You may search for the SE Ranking Lifetime Deal.

Well, to be honest, there is no SE Ranking Appsumo deal that you can purchase for a onetime payment. Still, you can grab the SE Ranking discount for a lifetime by subscribing to their annual plan that offers you 20% OFF.

In this way, you can avail of the benefit of a 20% discount throughout your lifetime.

Pros and Cons

The SE Ranking review is incomplete without disclosing its pros and cons. Though every product or service has its merits and demerits, similarly, it has as well.


  • In-depth keyword research
  • search volume trends up to 6 months
  • historical data of keywords/domains
  • most accurate keyword rank checker
  • advanced competitor research
  • detailed website audit
  • social media management
  • marketing plan
  • white label
  • data exportation available
  • mobile app available
  • 14-days free trial
  • cheaper than other SEO tools
  • excellent customer support & user experience


  • The backlinks checker needs some improvement

Which is the best SE Ranking Alternative?

There are many SEO tools available in the market that can be referred to as alternatives to SE Ranking. But, the one that actually deserves to be the best SE Ranking alternative is Semrush.

You may compare SE Ranking vs Semrush on the following grounds:

SE Ranking

  • 14-day free trial
  • starts at $18.6/month
  • keyword research
  • keyword search intent
  • competitive research
  • backlinks monitoring
  • website audit
  • keyword position checker
  • unlimited projects
  • additional accounts (free)
  • marketing plan
  • social media management
  • SEO content writing
  • white label


  • 7-day free trial
  • starts at $119.95/month
  • keyword research
  • keyword search intent
  • competitive analysis
  • backlinks checker
  • website audit
  • keyword position checker
  • up to 200 projects
  • additional accounts (paid)
  • marketing plan
  • social media management
  • SEO content writing
  • white label

The above comparison shows that Semrush has some more features available but at a higher cost. So, it is the best SE Ranking Alternative.

SE Ranking Review: FAQs

It is a cloud-based all-in-one SEO platform that assists you in improving your search engine rankings.

No SEO tool can give you 100% accurate data regarding keyword research and competitive research. But, SE Ranking keyword rank tracking tool provides you with the accurate position of your keywords.

Its cost starts at $18.6 per month which provides you with 250 keywords check.

You can use this all-in-one SEO tool for keyword research, competitive research, backlinks monitoring, website audit, white labeling, social media management, marketing planning, and many more.


I have utilized various SEO tools in the past, but what sets SE Ranking apart from the rest is its incredibly low starting price. It provides all the necessary features at an affordable rate.

You have got an idea of this all-in-one SEO platform in this SE Ranking review. I've given you all the necessary information about how to use it, its advantages, and how it is different from its competitors.

There is no other tool that comes out clean on so many SEO features at a budget-friendly price.

If you are a blogger or SEO professional who needs a 360-degree optimization tool then you must try this.

Subscribe to the 14-day free trial of SE Ranking and use this review to evaluate the tool.

Please share this SE Ranking review with your friends and let others know about your experience with the tool by commenting below.

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  1. Hi Nitin,
    I was looking for the best keyword position tracker and found Semrush but it is too expensive to use for a newbie. But thanks to you for publishing this article, as my search has stopped to SE Ranking. It is affordable to me and I am subscribing for its trial.
    Thank you.

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